QUOTE(fastfitter @ Oct 18 2009, 01:18 PM)

Let's get the silly question out of the way first - were you turning it the right way? Don't forget if it's upside-down the spanner seems to go the other way.
The important thing to not do is strip the thread. If that happens the sump has to come off and be Heli-coiled.
Use the right sized socket, get the engine nice and warm so the alloy expands, and hit the end of the socket bar with the heel of your hand. Jarring it off is usually more succesful than just leaning on the spanner.
Righty Tighty, Lefty Loosey. So if i'm lying directly under the bike, what direction would I be required to turn it then? As it's reversed i'd presume right?
The actual bolt is rusted, it may be rusted to the actual sump, but i'm not sure. It doesn't really look like it. As it's rusted it seems to be stripping when I turn it. I've been trying while the engine is warm so the oil flows more freely when (if) it comes out, but I shall give the jarring method a shot. Cheers!
Edit: Isn't there other ways of getting a stripped bolt off? Like welding a non-stripped one to it and turning that one, or just shearing it off?